In 1990 I, Pete Russell (Owner of Novation) became an AA rider in woods and desert racing. In our state, I had good success, finishing in the top three if not winning a majority of the races I entered. Then in 1995 I got my pro license for motocross and supercross. Although motocross was my favorite of all, I lacked training and the finances needed to pursue it at a competitive level. I started running the WORKS races, with a best finish of 4^th overall. In 2002 I started an injury streak. I retired my racing due to a torn ankle tendon, broken femur and broken wrist. Riding at this level has given me a great insight on to how suspension should perform and the capability of understanding what it needs for virtually all riders. Growing up in a motorcycle shop I had the benefit of riding and tuning all kinds of bikes, with all kinds of suspension, and found myself wondering, is this as good as it gets. I would often ride with the expectation that my body would pay for the lack of quality suspension.

When I made the move up from 50cc to 80cc to the 125cc bikes, I realized how much better the suspension worked on the bigger bikes. I then asked my dad (who has owned a motorcycle shop for over 35 years now) “why is there was so much difference in how suspension operates from small bikes to big?”.

He told me how the cost of production for little parts is almost identical to big parts. No one wants to buy a little bike for as much as big one, so they have to cut corners.  I also learned there was a pattern of standard bikes that kept even the bigger bikes from being made with super high quality parts, COST. At this time I began wondering what’s it going to take to give all bikes great suspension. With this in mind that people are willing to pay for quality and safety, I felt there has to be a greater level to the whole field, not just to modify the existing products but change the whole system. I want super performance enhancements for every bike. You are the ones who will receive just that.